About Us

Mrs Azhar started her journey of entrepreneurship with a simple idea of designing and selling hand-made bangles. Her initial step was to sell these beautiful bangles in girls’ colleges and exhibitions to test the waters. After receiving positive feedback, and with her relentless efforts and hard work, she managed to open a store in 2014.

Through her sheer determination and willpower, Mrs Azhar transformed her dream of starting a business into a thriving reality.

Despite the initial struggles, Mrs Azhar’s unwavering spirit and passion for her work helped her achieve success. Her journey serves as an inspiration to aspiring entrepreneurs, showcasing that with hard work and determination, anything can be possible.

When selling products at exhibitions, there is often no need for a brand name as customers are primarily interested in the products themselves. However, when opening a physical store, branding becomes important to build a recognisable and trustworthy image in the minds of consumers. In this situation, Mrs. Azhar’s sons, Syed Ali and Syed Hasnat, took charge of the branding for the store. Perhaps they designed a logo, chose a color scheme, and created marketing materials to promote the store and its products. Branding is an essential element of creating a successful business, and it’s admirable that these family members took the initiative to ensure their store had a strong brand image.

Syed Ali and Syed Hasnat, both studying commerce, possessed skills in graphics designing and film making. They used their talents to brand a store with excellence. Their collective efforts resulted in creating an exceptional brand identity for the store, attracting numerous customers. They utilised their knowledge of commerce to ensure that the brand’s market positioning was targeted towards the right audience. Their creative skills further augmented the brand’s recognition. They designed an attractive logo, which became the hallmark of the brand, ingraining it into people’s minds. Their marketing strategy highlighted the brand’s unique selling propositions, making it stand out in the competitive consumer market. The store’s sales and revenue massively increased because of their diligent work and dedication towards brand building. Syed Ali and Syed Hasnat’s collaboration, using their diverse skill set, provided the store with a robust identity and a strong hold in the market.