About Us
Risk Reducers
Our customer service team ensures a reliable and safe experience for our customers.
Universal Standards
We strive to offer a superior shopping experience through transparency, fair pricing, excellent customer service, and consistent quality.
Physical Store
Our store always puts customers first and aims to make shopping easy and enjoyable for everyone.
Worldwide Shipping
Our store is expanding and we will be soon shipping our products worldwide.
WHO WE ARE
Our story began with Mrs. Azhar, whose entrepreneurial journey was inspired by a simple yet creative idea designing and selling hand-crafted bangles. What started as a modest venture in girls’ colleges and exhibitions quickly earned appreciation, leading to the establishment of our first store in 2014.
With vision, determination, and resilience, Mrs. Azhar transformed a personal passion into a growing enterprise. Her journey reflects the values that continue to guide us today: dedication, creativity, and an unwavering commitment to quality.
As the business evolved, the importance of a distinct brand identity became evident. At this stage, Mrs. Azhar’s sons, Syed Ali and Syed Hasnat, applied their expertise in commerce, graphic design, and film production to develop and strengthen the brand. From creating the logo and defining the visual identity to formulating marketing strategies, they ensured the brand was positioned with clarity and professionalism.
Their combined efforts established a strong market presence, enhanced customer recognition, and significantly expanded the business. Today, our brand stands as a trusted name in jewelry, admired for its unique designs, strong identity, and commitment to excellence.
Visit Our Store
Visit our store to see our full range of jewelry up close. Our team is here to guide you in finding the perfect piece whether it’s for yourself or a loved one.
